Experience the Exceptional
Welcome to Williams Diamond Center. As a family owned and run small business, we have built our reputation over the last 35 years by keeping you, the customer, foremost in everything we do. We cherish the lasting relationships we’ve built over the years, and we aim to transform every new customer interaction into a lifelong connection. Please enjoy browsing our website, and stop in soon so we can introduce ourselves!
“If you don’t know jewelry, know your jeweler.” - Bill Johnson
We are happy to announce that Bill and Roberta have both retired! Jeremiah is excited to step into Bill’s shoes, and you can expect the same level of service, quality, and lifetime guarantee.
Kelsy Marks and Sean Farley-Cowdin, courtesy of Katie Baechler
Amanda Conlon, Gina Peterson, Grace Jacobs, Jill Conlon, Krista Luedtke
We build a relationship with everyone who walks in our door, starting with a foundation built on trust, honesty, and customer satisfaction.
Our success can be credited to a very simple business model: take care of your customers, and your customers will take care of you. This is one of the reasons so many of our customers are lifetime customers.
In fact, many of our customers have been shopping with us through multiple generations. The Conlon family featured in these images has a combined total of over 135 years of marriage, and we’ve been honored to help each of them find the perfect ring!