Experience the Exceptional

Welcome to Williams Diamond Center. As a family owned and run small business, we have built our reputation over the last 35 years by keeping you, the customer, foremost in everything we do. We cherish the lasting relationships we’ve built over the years, and we aim to transform every new customer interaction into a lifelong connection. Please enjoy browsing our website, and stop in soon so we can introduce ourselves!

“If you don’t know jewelry, know your jeweler.” - Bill Johnson

We are happy to announce that Bill and Roberta have both retired! Jeremiah is excited to step into Bill’s shoes, and you can expect the same level of service, quality, and lifetime guarantee.

Bill Jeremiah (4).jpg

“Both of our families have shopped at Williams Diamond Center for as long as we can remember,

so when it was time for us to get engaged, we knew exactly where we wanted to go. Jeremiah was very patient and helpful in making sure that Kaitlin got the perfect ring. Every time we stop in, all of the staff is very kind and eager to help us. We would recommend them to anyone shopping for rings or any jewelry!”

-Ryan and Kaitlin Eustice


“I used to go to Williams Diamond Center as a kid to help my dad pick out jewelry for my mom.

When Gildas and I started talking about engagement rings, I wanted us to start by looking at Williams - and we didn’t have to go anywhere else. Jeremiah was amazing. He talked us through everything with patience and was very open about the process. Gildas ended up surprising me a couple of weeks later with the most beautiful ring I have ever seen. We would definitely recommend Williams to anyone!”

-Kelsey Cowdin


“The expertise of the staff at Williams Diamond Center helped me create a one of a kind ring.

I enjoyed having a range of options, and after navigating through them with the guidance of Bill and his team, I felt confident in my selection. Seeing the way my fiance (now wife!) adores her ring is priceless.”

-Sean Farley-Cowdin + Kelsy Marks

Kelsy Marks and Sean Farley-Cowdin, courtesy of Katie Baechler


Amanda Conlon, Gina Peterson, Grace Jacobs, Jill Conlon, Krista Luedtke

We build a relationship with everyone who walks in our door, starting with a foundation built on trust, honesty, and customer satisfaction.

Our success can be credited to a very simple business model: take care of your customers, and your customers will take care of you. This is one of the reasons so many of our customers are lifetime customers.

In fact, many of our customers have been shopping with us through multiple generations. The Conlon family featured in these images has a combined total of over 135 years of marriage, and we’ve been honored to help each of them find the perfect ring!

Lola Peterson: next generation Williams Diamond Center customer!